Product Marketing Manager (Digital)

Name of Organisation Marshall Cavendish Education Pte. Ltd.
Job Title

Product Marketing Manager (Digital)

  • Develop digital and blended education products go-to-market plans.
  • Responsible for the management of B2B digital education products and programs, which includes driving relevant campaigns and processes.
  • Assist in defining goals and KPI's for digital education marketing programs and services along with reporting and analysis of those metrics.
  • Evaluate and recommend new education digital marketing opportunities and technologies.
  • Manage educational digital marketing vendors, partners and distributors relationship.
  • Monitor marketing budget and revenue for Digital and Blended Education Products.
  • Develop and provide product training for Digital and Blended Education Products to both Internal and external customers.
  • Support strategic business directives for Digital and Blended Education Products.
  • Oversee the updates of Marshall Cavendish Education Corporate Website.
  • Candidate must possess at least a Diploma, any field.
  • At least 3 years experiences in Product Marketing.
  • Experiences implementing marketing campaigns and developing GTM plans.
  • Educational industry related experiences will be an added advantage.
  • Good understanding of the leading trends and innovations in digital marketing landscape.
  • Excellent interpersonal and communication skills.
  • Sound organizational skills, and the ability to work efficiently with internal and external team.
  • Strong project management and presentation skills.
  • Light traveling is required for this role. 

*This role reports directly to Head, Marketing

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